How do I make a product video go viral?
Nobody can guarantee a viral product video, but you can raise the odds by showing the product solving a problem in the first few seconds. Videos spread when viewers watch to the end and send them to a friend. That happens with a satisfying demonstration, a surprising before and after, or a use people had not thought of. Keep it short, make it understandable without sound, and publish many versions. Most brands that go viral posted dozens of ordinary videos first.
What to do
- 1Open on the problem or the finished result, not the packaging.
- 2Show the product working in one continuous, clear shot.
- 3Keep it under 20 seconds with text on screen.
- 4Film five different openings for the same product.
- 5Post each version and repeat the style of the one that does best.
The common mistake
Pinning all hope on one polished video. Reach is unpredictable, and the brands that get lucky are the ones that post often enough to give luck a chance.
KLIK sends every product clip you upload to all your platforms, so each version gets tested in several places with no extra effort.