Should I delete videos that get low views?
THE SHORT ANSWER
No, you should not delete low-view videos in most cases. There is no good evidence that one weak video drags down your next one, since each is tested separately. Deleting also removes the chance of a late pick-up, which does happen, and throws away the data that shows you what did not work. Only remove a video if it has an error, is off-brand or embarrasses you. If you just dislike how it looks on your grid, archive it instead.
What to do
- 1Leave low performers up for at least a week.
- 2Note what was different about the hook, length and topic.
- 3Archive on Instagram instead of deleting if it spoils your grid.
- 4Remake the idea with a better opening and post that.
- 5Delete only for mistakes or content you no longer stand behind.
The common mistake
Deleting a video after an hour because it started slowly. Many videos pick up on day two or three.
WHERE KLIK FITS
KLIK keeps new posts going out on schedule, so one flat video is quickly followed by the next instead of sitting there worrying you.