How do I keep posting when I feel burnt out as a creator?
THE SHORT ANSWER
When you are burnt out, lower the bar instead of stopping. Cut your posting rate in half, reuse older posts that did well, and switch to formats that take minutes, such as a photo with a caption. Burnout usually comes from the daily pressure to make something new and then watch the numbers. Take both away for a few weeks. Your audience will barely notice a lighter schedule, but they will notice a month of nothing.
What to do
- 1Halve your posting rate for the next three weeks.
- 2Repost your ten best older posts with new captions.
- 3Stop checking your stats daily and look once a week.
- 4Use simple formats that need no editing.
- 5Take the apps off your home screen on rest days.
The common mistake
Announcing a break and vanishing. Coming back after a full stop is much harder than easing off for a while.
WHERE KLIK FITS
KLIK can keep a light schedule running from a small stock of uploads, which lets you step back without your accounts going quiet.