How do I track what content is working across different platforms?
THE SHORT ANSWER
Track what works by checking the same three numbers on every platform once a week: views, how much of the video people watched, and shares or saves. Each app shows these for free in its own insights screen. Write the top and bottom post for each platform in a simple list. After a month you will see which topics and openings keep winning. Likes and follower counts say much less about a single post than watch time does.
What to do
- 1Pick one day a week to review your numbers.
- 2Note the best and worst post on each platform.
- 3Write down the topic, opening line and length of each.
- 4Look for patterns after four weeks, not after one post.
- 5Make more of what wins and drop what keeps losing.
The common mistake
Judging a post in its first hour. Many videos pick up days later, so early numbers lead you to the wrong lesson.
WHERE KLIK FITS
KLIK posts the same content to every platform, which makes comparing them fair because the only thing that changes is the audience.