How do brands stay so consistent on social media?
THE SHORT ANSWER
Brands stay consistent because they plan and prepare posts in advance and do not rely on anyone remembering to post each day. They decide a few repeating themes, make content in batches, and have it lined up to publish on set days. They also keep the look and tone the same, with the same colours, the same style of photo and the same voice in captions. A small business can copy all of this with a weekly routine and a handful of simple rules.
What to do
- 1Choose three or four themes, such as product, people, tips and reviews.
- 2Give each theme a regular day of the week.
- 3Batch your photos and videos once a week.
- 4Write down your tone in one line, such as friendly and direct.
- 5Keep two weeks of spare posts ready for busy periods.
The common mistake
Thinking consistency means posting constantly. It means being predictable, and three posts every week beats twenty in one week and none the next.
WHERE KLIK FITS
KLIK is made for this: you set the caption style, frequency and platforms once, and it applies the same rules to everything you upload.