How often should a small business post on social media?
THE SHORT ANSWER
A small business should post 3 to 5 times a week on its main platform, and keep that pace every week. A steady rhythm beats a busy fortnight followed by a silent month. Three good posts a week is enough for a cafe, salon or trade to stay in front of local people. If you have plenty of photos and short videos, go daily. If you are stretched, hold three and never drop to zero, because gaps are what hurt most.
What to do
- 1Pick a number you can keep up for three months, not three days.
- 2Set fixed posting days so it becomes routine.
- 3Take photos and clips in one go each week.
- 4Add one short video a week before you add more photo posts.
- 5Review after a month and add a post only if it felt easy.
The common mistake
Starting with a post every day, burning out in two weeks, then going quiet. A page with nothing new for a month looks like a business that may have closed.
WHERE KLIK FITS
You tell KLIK how often you want to post, upload a batch of photos and reels, and it spaces them out across the week for you.